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    Understanding Business
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    Exam 16: Using Effective Promotions
  5. Question
    People with an Unmet Need, the Authority to Buy, and the Willingness
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People with an Unmet Need, the Authority to Buy, and the Willingness

Question 80

Question 80

Multiple Choice

People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's


A) prospects.
B) intermediaries.
C) buyers.
D) cohorts.

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