Multiple Choice
The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, and contests, is known as
A) publicity.
B) public relations.
C) every day low prices.
D) sales promotion.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: The effectiveness of direct mail advertising suffers
Q43: Businesses always welcome publicity because it presents
Q44: Because television advertising is so expensive, it
Q45: Advertising reaches a national audience more effectively
Q46: Persuading others to buy your product represents
Q48: One of the distinct differences between _
Q49: Which of the following offers the greatest
Q50: Advertising covers the major production costs of
Q51: Virtual trade shows are not effective at
Q52: To execute an effective promotional strategy, firms