Multiple Choice
Colossal Choco Chipper is a new, gigantic chocolate chip cookie created by the Kookie Cookie Company. To create interest for the Colossal Choco Chipper, the company sent a free package of six cookies to selected homes along with a coupon. Kookie Cookie's activities represent
A) trade advertising.
B) consumer publicity.
C) sales promotion.
D) public relations.
Correct Answer:
Verified
Correct Answer:
Verified
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Q59: One of the benefits of advertising online
Q60: The first step in the public relations
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Q65: Anything that encourages people to talk favorably
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