Multiple Choice
Bookbinder Books partnered with Amazon to offer a unique ________. If you purchase 1 of 12 paperback books published by Bookbinder, you can choose 1 of 12 Kindle versions for $3 (a much lower price than a regular Kindle version) .
A) sales promotion
B) publicity stunt
C) direct marketing opportunity
D) advertisement
Correct Answer:

Verified
Correct Answer:
Verified
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