True/False
When advertising in global markets it is important to remember that brand names and promotional campaigns can often be translated into a local language differently from what the marketer has attempted to say.
Correct Answer:
Verified
Correct Answer:
Verified
Q125: An effective public relations department regularly listens
Q126: _ encourages people to tell other people
Q127: The most effective sales promotion programs target
Q128: The activity that evaluates public attitudes, changes
Q129: While word of mouth represents an effective
Q131: Social media is an easy way for
Q132: _ combines all the promotional tools employed
Q133: Questions and objections from customers following a
Q134: Forestry Friends is an organization concerned about
Q135: The Internet has severely reduced the importance