Multiple Choice
________ refers to any information about a product or an organization that is communicated to the public through the media and is not paid for or controlled by the sponsor.
A) A market presentation
B) Promotion
C) Public relations
D) Publicity
Correct Answer:

Verified
Correct Answer:
Verified
Q101: Sales promotion involves the long-term strategies firms
Q102: Protectors' Insurance wants to build strong relationships
Q103: Motivated by the impolite treatment he received
Q104: A full-length television program made to look
Q105: The development of a unified promotional strategy
Q107: Your company has developed a new nutritious
Q108: In evaluating the best advertising medium to
Q109: A good public relations program recognizes that
Q110: Viral marketing describes everything from paying people
Q111: Personal selling involves the face-to-face presentation and