Multiple Choice
Lenora just finished writing a news release regarding a new product developed by her firm. She intends to e-mail the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. Lenora's efforts represent the firm's:
A) public relations.
B) institutional advertising.
C) secondary advertising.
D) interactive marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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