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    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    After Receiving Poor Service from Her Car Insurance Company, Wendy
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After Receiving Poor Service from Her Car Insurance Company, Wendy

Question 11

Question 11

Multiple Choice

After receiving poor service from her car insurance company, Wendy made her complaints public by placing them online. This is a form of:


A) negative advertising.
B) institutional sales promotion.
C) public relations.
D) word of mouth.

Correct Answer:

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