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    Exam 9: Growing and Internationalizing the Entrepreneurial Firm
  5. Question
    Discuss Direct Exporting,licensing,and Franchising as Strategies for Entering a Foreign
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Discuss Direct Exporting,licensing,and Franchising as Strategies for Entering a Foreign

Question 7

Question 7

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Discuss direct exporting,licensing,and franchising as strategies for entering a foreign market.Explain each,and detail strengths and weaknesses.

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Direct export involves the sale of produ...

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