Sierra Is Interested in Becoming a Franchise Owner, by Opening

Multiple Choice

Sierra is interested in becoming a franchise owner, by opening and operating one of 50 Cactus Katie's Grills, a very successful fast food chain specializing in food dishes from the American southwest. Which of the following problems is Sierra most likely to encounter if she agrees to become a franchisee?

A) High initial costs and fees
B) Poor name recognition and visibility
C) Lack of financing
D) Lack of managerial assistance