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Top Management at Big Bend Motorcycle Company Is Convinced That

Question 73

Multiple Choice

Top management at Big Bend Motorcycle Company is convinced that the company has a social responsibility to its community. Management believes that the firm can have the greatest impact in this area through cash contributions to nonprofit organizations. This is an example of:


A) graduated payments.
B) corporate philanthropy.
C) structure and strategy.
D) short-run profit maximization.

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