Multiple Choice
Which of the following is the best example of a product line?
A) General Motors offers passenger cars,small trucks,and tractor trailers.
B) Sony offers DVD players,compact disk players,and video games.
C) Kellogg offers Special K,Raisin Bran,Corn Flakes,and a variety of other cold ready-to-eat cereals.
D) Hewlett Packard offers scanners,printers and personal computers.
Correct Answer:

Verified
Correct Answer:
Verified
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