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  3. Study Set
    Understanding Business
  4. Exam
    Exam 14: Developing and Pricing Goods and Services
  5. Question
    When Consumers Reach the Point of Brand ________, the Product
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When Consumers Reach the Point of Brand ________, the Product

Question 162

Question 162

Multiple Choice

When consumers reach the point of brand ________, the product becomes a specialty good.


A) association
B) desire
C) awareness
D) insistence

Correct Answer:

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