Gourmet Pets Feels Its Target Market Is More Concerned with Perceived

Multiple Choice

Gourmet Pets feels its target market is more concerned with perceived quality than actual product cost. They also feel that the newness of this concept offers an opportunity to make high profits since they are the first firm to enter this market, so they face no direct competition. Their decision to charge a high price is consistent with the ________ strategy.

A) market pricing
B) price leadership
C) skimming price
D) penetration price