Patrick Bolger Is Convinced That His Product Idea Has Tremendous

Multiple Choice

Patrick Bolger is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Patrick uses will be part of his:

A) wheel of retailing.
B) market network.
C) channel of distribution.
D) franchise system.