Before Starting His Landscape Business, Andrew Took a Marketing Class

Multiple Choice

Before starting his landscape business, Andrew took a marketing class at the local community college. He decided that his time would be better utilized in this class because if he could learn to sell his services well, the revenues and profits would follow. Your assessment of his plan might include which of the following:

A) Andrew understands that marketing is the life-blood of the company, and he is right on track with his approach.
B) Andrew has elected to operate like a virtual company and leave various parts of the business including accounting, environmental trends scanning, and management to outsourcers.
C) Andrew knows that increasing revenues will always keep the business profitable and in a positive cash position.
D) Andrew needs to realize that the ability to understand and interpret financial statements provided by his accountant might enhance his profits.