Symbic Foods, a Chain of Fast Food Restaurants, Has Included

Multiple Choice

Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, the strategy adopted by Symbic Foods is called _____.

A) localization of a Web site
B) standardization of a Web site
C) centralization of a Web site
D) generalization of a Web site