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How Did Apple Overcome Consumers' Diminishing Marginal Utility for IPads

Question 150

Multiple Choice

How did Apple overcome consumers' diminishing marginal utility for iPads?


A) Apple lowered the price of iPads so that previous buyers would purchase another unit.
B) Apple introduced new features to entice previous buyers to purchase new models.
C) Apple ignored the problem and focused solely on attracting new buyers.
D) Apple was unable to overcome the problem and has faced steadily declining sales.

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