Which of the Following Statements Is True About the History

Multiple Choice

Which of the following statements is true about the history of Southwest Airlines entering new markets?

A) Southwest's entry caused the demand for each carrier to become more inelastic as customers increased their loyalty to particular airlines.
B) Southwest's entry into new markets had little impact on either the markets or airlines already serving those markets.
C) Southwest's low price strategy tapped into existing elastic demand in the market, increasing the airline's revenue.
D) Southwest's highly inelastic supply made it difficult for them to take advantage of demand in the market.