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    Exam 7: Promoting and Maintaining a Web Site
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    The Web Metric That Identifies the Rate at Which a Visitor
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The Web Metric That Identifies the Rate at Which a Visitor

Question 37

Question 37

Multiple Choice

The Web metric that identifies the rate at which a visitor who is shopping at a site becomes a buyer of the site's products or services is the ____ rate.


A) paging
B) click-through
C) tracking
D) conversion

Correct Answer:

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