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____ Can Be Thought of as a Bundle of ____

Question 40

Multiple Choice

____ can be thought of as a bundle of ____ benefits that a company is providing to its customers, and these benefits reflect the company's core values. ​


A) Management / tangible
B) Marketing / tangible
C) Marketing / intangible
D) Management / intangible
E) None of these choices

Correct Answer:

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