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It Is Important to Ensure That the Final Price to the Customer

Question 48

Multiple Choice

It is important to ensure that the final price to the customer or end user is tolerable, given all the mark-ups along the value chain. This is called ____. ​


A) premium pricing
B) price skimming
C) product bundle pricing
D) captive pricing
E) demand-based pricing ​

Correct Answer:

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