Investors Focus on the First 18 Months to 2 Years

Multiple Choice

Investors focus on the first 18 months to 2 years of a startup because during that time, the entrepreneur is

A) finalizing the formal pro forma financial statements.
B) continually adjusting the business model as he or she responds to the market.
C) discovering ways to decrease overhead.
D) figuring out how to control his or her customers' behaviors.
E) focusing on testing the business model in the market to ensure there are customers and sufficient demand.