Multiple Choice
Which of the following statements about customer complaints is true?
A) One way to stem complaints at the source is to provide complaint forms at every point of contact with the customer so that problems can be coped with quickly.
B) Complaints should be viewed as mistakes that a company is making.
C) A dissatisfied customer will probably tell at least nine other people about the problem he or she faced with a company.
D) The most important message that can be sent to customers through a company's marketing effort is that the customer is always right.
E) All of these are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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