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    Contemporary Business Study Set 2
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    Exam 12: Product and Distribution Strategies
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    Advertising Slogans, Such as "Just Do It" or "Obey Your
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Advertising Slogans, Such as "Just Do It" or "Obey Your

Question 191

Question 191

Multiple Choice

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.


A) brand names
B) trademarks
C) registered phrases
D) catchphrases

Correct Answer:

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