Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ involves messages that promote concepts,ideas,philosophies,or goodwill for industries,companies,organizations,or government entities.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing