Symbic Foods, a Chain of Fast Food Restaurants, Has Included

Multiple Choice

Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, what is the strategy adopted by Symbic Foods called?

A) localization
B) standardization
C) centralization
D) generalization