The Makers of the New Adobe Automobile Are Tired of TV

Multiple Choice

The makers of the new Adobe automobile are tired of TV commercials that rely on images of sex and life in the fast lane to sell cars. Besides, they believe that if their commercials simply present the true facts about why their car is the best on the market, potential buyers are more likely to develop a long-lasting preference for the Adobe. According to the elaboration likelihood model, this approach exemplifies the _____ route to persuasion.

A) central
B) peripheral
C) autonomic
D) somatic