To Make an Effective Sales Presentation, Salespeople Should

Multiple Choice

To make an effective sales presentation, salespeople should:

A) give equal importance to all attributes irrespective of their importance weights.
B) alter the buyer's beliefs about a proposed product offering when the buyer underestimates the product.
C) avoid calling attention to neglected attributes.
D) maintain the buyer's beliefs about a competitor's offerings even when the buyer overestimates the competitor's product.
E) be experienced in assuming the needs of a buyer or buying team.