Roger Works as a Salesperson for Wycon, a Cell Phone

Multiple Choice

Roger works as a salesperson for Wycon, a cell phone manufacturing company. Most of his customers mistakenly believe that other brands are more durable and provide better features than Wycon. To clarify this belief and make sales, Roger shows his customers an online market research report that compared Wycon's phones to the phones manufactured by two rival companies. The research highlighted the superiority of Wycon's phones in terms of attributes such as battery life, internal storage, and camera quality. In this scenario, Roger is engaging in _____.

A) competitive depositioning
B) stealth marketing
C) psychological repositioning
D) real positioning
E) inbound marketing