One of the Strategies That a Salesperson Can Use to Plan

Multiple Choice

One of the strategies that a salesperson can use to plan, create, and deliver an effective presentation is to:

A) adopt a task-oriented and fast-paced communication style with all buyers.
B) manipulate a buyer into believing that a product meets his or her requirements, even when it does not.
C) avoid calling attention to neglected attributes.
D) alter the importance weights of attributes based on their performance score.
E) refrain from engaging in competitive depositioning even if a buyer mistakenly believes that a competitor's offering has higher level attributes than it actually does.