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    Business
  3. Study Set
    SELL Study Set 4
  4. Exam
    Exam 3: Understanding Buyers
  5. Question
    Application of the Multiattribute Model of Evaluation Excludes the Assessment
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Application of the Multiattribute Model of Evaluation Excludes the Assessment

Question 3

Question 3

True/False

Application of the multiattribute model of evaluation excludes the assessment of the relative importance of each characteristic specified by suppliers.

Correct Answer:

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