In the Context of Relationship Marketing, Which of the Following

Multiple Choice

In the context of relationship marketing, which of the following statements is true of customer relationships?

A) It is more important for an organization to acquire new customers than keep its existing customer base happy.
B) It is generally less expensive to acquire a new customer than to sustain a current one.
C) Investment in customer experience does not result in increased referral rates.
D) Post-sale service behaviors have minimal impact on the quality of a buyer-seller relationship.
E) It takes only a slight decline in attention from a salesperson to lead a buyer to consider alternative suppliers.