Dylan Has a New Girlfriend Whom He Really Likes

Multiple Choice

Dylan has a new girlfriend whom he really likes. He programs his cell phone so that every time his girlfriend calls, his phone plays the new Justin Timberlake single. After he has had his phone programmed this way for a little while, he notices that he feels happy whenever he hears the Justin Timberlake song. This MOST clearly illustrates ____.

A) classical conditioning
B) operant conditioning
C) the mere exposure effect
D) social learning