One Technique That Advertisers Often Use to Influence Consumers Is

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

A) operant conditioning
B) classical conditioning ​
C) vicarious learning ​
D) observational learning ​