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Advertisers Use the Term Advertisement Wear-Out to Refer to Ads

Question 28

Multiple Choice

Advertisers use the term advertisement wear-out to refer to ads that are ineffective as a result of ____.


A) having been viewed too many times
B) having a stale or outdated style
C) being presented in the midst of many competing stimuli
D) coming from an untrustworthy source

Correct Answer:

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