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Some Research Has Examined the Relative Effectiveness-Across Collectivist and Individualist

Question 2

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Some research has examined the relative effectiveness-across collectivist and individualist cultures-of group-oriented messages (e.g., "Share this breath-freshening experience") versus individual-oriented messages (e.g., "Treat yourself to a breath-freshening experience") . This research has found that the ____.


A) group-oriented messages are more persuasive to everyone
B) individual-oriented messages are more persuasive to everyone
C) group-oriented messages and individual-oriented messages are equally persuasive to everyone
D) group-oriented messages are more persuasive to people from collectivist cultures, and individual-oriented messages more persuasive to people from individualist cultures

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