In Consumer Psychology, the Term Shrinkage Refers to ____

Multiple Choice

In consumer psychology, the term shrinkage refers to ____.

A) the tendency for consumers to devalue products once they own them
B) the tendency for consumers to overanalyze, and overjustify, their purchases
C) the tendency for consumers to devalue products that they consider but do not end up buying
D) a company's loss of money or inventory as a result of shoplifting or employee theft