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Gino, a Salesperson, Wants to Use Techniques That Will Lead

Question 136

Multiple Choice

Gino, a salesperson, wants to use techniques that will lead his potential customers to rely on peripheral route persuasion. He should do all of the following except


A) speak quickly (but not too quickly) when presenting information about his product.
B) get the customer to nod in the affirmative while he is presenting his sales pitch.
C) present his sales pitch to customers who are clearly in a rush.
D) approach prospective buyers who obviously care deeply about his product.

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