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Compare and Contrast Normative Influence and Informational Social Influence

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Compare and contrast normative influence and informational social influence. Which of these types of social influence played a bigger role in Sherif's study (in which participants estimated how far a dot of light appeared to move)? Which played a bigger role in Asch's study (in which participants made judgments involving the lengths of lines)? Explain your answers.

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Normative social influence leads people ...

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