Multiple Choice
One of the best ways to develop audience benefits is to use the "you" view, which
A) means that all messages are written in the active voice.
B) dictates that all sentences be written as commands.
C) emphasizes second-person pronouns instead of first-person pronouns.
D) uses slang and abbreviations to personalize the message.
Correct Answer:

Verified
Correct Answer:
Verified
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