Which of the Following Is True of Sales Messages Sent

Multiple Choice

Which of the following is true of sales messages sent through direct mail?

A) They are considered less invasive by most consumers than telephone calls or unsolicited e-mail messages.
B) Direct mail is an effective channel for personalized messages.
C) Tangible mail has been shown to have greater emotional impact than virtual mail.
D) All of these are true of sales messages sent via direct mail.