How Does the Recipient's Mood Affect Persuasion

Multiple Choice

How does the recipient's mood affect persuasion?

A) A good mood makes people more critical and questioning of persuasive messages.
B) A good mood has no effect on persuasive messages.
C) A good mood makes people more receptive to persuasive messages.
D) A good mood makes it easier to ignore persuasive messages.
E) A good mood leads to low elaboration likelihood.