Multiple Choice
Jake, the CEO of WinWest Inc., launches a new product. Despite the product's persistent failure, he is unwilling to withdraw it from the market because he believes that the product will be profitable in the long term. This scenario is an example of _____.
A) path dependency
B) risk aversion
C) escalation of commitment
D) participative decision making
Correct Answer:
Verified
Correct Answer:
Verified
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