You Look Up the Phone Number of Your Favorite Pizza

Multiple Choice

You look up the phone number of your favorite pizza maker and say it over and over to yourself as you walk across the room to the phone.Before you reach the phone,your roommate bursts in and exclaims,"Look at this-it's the new Beck album!" "Cool!" you reply.Then you become frustrated because you cannot remember the phone number.This is most likely due to the process of ____.

A) decay
B) proactive inhibition
C) selective attention
D) the primacy effect