Kodak Is a Company Associated with Photography

Multiple Choice

Kodak is a company associated with photography. The company has recognized that digital photography is a threat to the future growth of the company. Therefore, the company has decided to become a market leader in digital imaging while still providing customer support for people still using film cameras. The existence of both technologies is an example of___________ .

A) design substitution
B) modular management
C) design competition
D) hierarchical management
E) a creative flow