A Chain of Specialty Fashion Stores Has Interviewed a Sample

Multiple Choice

A chain of specialty fashion stores has interviewed a sample of its female customers and learned that a customer can be expected to visit the store looking for new merchandise on average every two weeks. The chain of stores was able to set this standard through ____.

A) evaluating the standard's capacity to enable goal achievement
B) benchmarking competitors
C) listening to customers
D) outsourcing
E) value communications