Critical Thinking Questions Case 2-1

Multiple Choice

Critical Thinking Questions Case 2-1
As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product.
Which of the following steps should occur before you begin producing the brochure? ____

A) Decide on the brochure's purpose and audience
B) Determine the brochure's shelf life
C) Create a timeline of effectiveness for the brochure
D) Draw a storyboard and get it approved