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A Study About Consumption and Decision-Making Divided Participants into Two

Question 142

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A study about consumption and decision-making divided participants into two groups. One group was asked to purchase jam while selecting from 6 flavors. The other group in the study was asked to purchase jam while selecting from 24 flavors. The group that only had 6 flavors to choose from was significantly more likely to purchase jam. This is an example of how too many choices can hinder decision-making.

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