The Manager of a Bookstore Plans to Use E-Mail to Send

Multiple Choice

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

A) Leave the subject line blank so that readers will be curious enough to open the message.
B) Build interest by placing the most important information near the end of the message.
C) Send the e-mail sales message only to those who have given permission.
D) Include at least eight to ten central selling points to overcome any resistance.